Leveraging social media to increase Coworking Space visibility
We are living in a digital-first world, leveraging social media to establish a strong presence is crucial for coworking spaces aiming to stand out. To create engaging content on the right platforms, reaching the right audience and leveraging analytic tools, can effectively boost your coworking space’s online visibility and attract more members. Here’s how:
Choosing the right platforms
Find where your target audience is most active. Linkedin can be ideal for reaching out to local businesses and freelancers who are looking for long term workspaces, especially SMEs and small businesses have already explored the benefits of coworking spaces.
Instagram, Tiktok and Facebook work well for showcasing the aesthetic appeal and community vibes of coworking spaces.
Keeping these accounts up to date and answering requests on time would also help to convert these platforms to lead sources.
Value driven content
Content is key, post about topics your audience is looking for. Remote work trends, productivity tips, what your coworking space provides for productivity and highlights of events you’ve held at your coworking space. Use these platforms to deliver the message that your coworking space is much more than just a desk and wifi. Share member stories, introduce the community manager or amenities for quick engaging content.
Collaborate with local influencers and partners
You might think coworking spaces are highly popular. However, the large portion of society is not yet fully aware of what a coworking space is. To answer that question partnering up with local influencers who share your coworking spaces values can help you to tap into their followers. Search local influencers, remote workers or entrepreneurs who align with your target audience. While partnering with local influencers, analysing their audience stats will help you to understand how much exposure you will get from the partnership. You can request an updated media kit to see these stats.
Engage and build a community
Two way conversation, respond to the comments and messages promptly. Thus, you can create a bond with your audience and build trust.
Share user generated content, testimonials, host Q&A sessions or live tour videos can also help potential members to connect with your workspace.
Utilise social media analytics
When and what you are going to post? To know the performance of your posts, use built-in analytics tools. This is the way to identify which content resonates with your audience and when you should post. Apart from social media analytics, do not forget map and website analytics to know which pages are getting the most visits.
Targeted ads
Social media and PPC campaigns allow you to target specific demographics like age group, occupancy and cover geographical areas. Based on your targeted audience, you can highlight the most resonated unique selling points of your coworking space. Another thing to consider when organising such campaigns is a clear call to action.
Even if you complete all the steps, a landing page or social media post that is easy for the target audience to understand and take quick action on will allow you to get the most effective results from such campaigns.
Remember, the average social media user’s attention span is around 15 seconds. In other words, if you give the target audience too many visuals or text during this period, they will most likely divert to another direction. In this case, our suggestion is to ask a few people who have nothing to do with coworking spaces about the punchline you will use, what they understand from this article, or to conduct A/B tests.
Share member stories
If you’re looking to attract more virtual office members to your coworking space, our expert team is ready to help. With powerful tools and expert guidance, we can help you streamline your operations, improve your online presence, and offer the services and amenities that virtual office members need to thrive.
Contact us today to learn how we can help you achieve your goals and build a successful coworking space.
Remember, consistency is key. Stay active, stay authentic and let your coworking space shine.